Brands, organizations and foundations use Social Media to spread their ideas, sell their products and get attention. Almost every brand, organization or foundation uses Social Media in one or another way. Every Friday I will write about a brand, organization or foundation and their social media campaign, but is this a fail or a holy grail? This week I will discuss the Cornetto campaign of Unilever, which allowed people on the streets to play a game projected on a building in Istanbul.
